GIVI - The Brand Alchemy on Instagram: "Not every ad wins an Emmy. But Uber Eats pulled it off with their spot featuring Brian Cox — yes, the legendary actor — going back to college as a freshman and constantly ordering Uber Eats. So, why did it win Outstanding Commercial at the Emmys? ✔ Unexpected casting – instead of a Gen Z student, they used a 78-year-old powerhouse. ✔ Storytelling with humor – a serious actor in a playful, relatable college setup. ✔ Cultural relevance – tapping into the uni