For over 40 years, the name Sears invoked an image of a tall black tower in Chicago’s skyline. Although still commonly referred to as the Sears Tower, London-based insurance broker Willis Group Holdings, Ltd. obtained the naming rights to the building on July 16th 2009. Sears’ legacy as one of Chicago’s mail-order giants, however, goes back further than the construction of the Sears Tower in 1974. | Chicago Architecture Center
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For over 40 years, the name Sears invoked an image of a tall black to…
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When the Sears Tower was built, many thought it was impossible too tall, too bold, too ambitious. 🏙️ Built in the early 1970s, the Sears Tower rose in just about three years to over 100 stories & powered by a revolutionary bundled-tube steel design that changed skyscrapers forever.📍 Over 76,000 tons of steel were used to build it and for nearly 25 years, it stood as the tallest building on Earth! 🌎 proving Chicago doesn’t just dream big we engineer belief. ✨ This tower didn’t just reshape the
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Chicagoans refuse to call the Sears Tower by its “real” name, and there’s a reason for that 🏙️ Built in 1973, named after a Chicago company, and once the tallest building in the world. When the naming rights were sold in 2009, locals weren’t having it. 15 years later, most still aren’t. It’s more than a building. It’s part of Chicago’s identity. 😤 Be honest… are you calling it the Sears Tower or the Willis Tower? 👇 #ChicagoHistory #ChicagoLife #SearsTower #ChicagoCulture #WillyTower
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