World’s best ads ever #8: Ikea’s mournful ‘Lamp’ tricks viewers into feeling sorry for furniture

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Iconic Adverts of all Time on Instagram: "If you love ads like this, Follow @iconiq.ads ❤️ so you don’t miss the next one 😉 Remember the 2002 IKEA lamp ad, directed by the legendary Spike Jonze? It was a gut-punch of emotional manipulation. The screen showed a lonely, discarded lamp sitting by the curb in the rain, sad music swelling as the narrator set the scene. Then,BAM. A man walks on-screen and bluntly says: “Many of you feel bad for this lamp. That is because you’re crazy. It has no feeli

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IKEA on Instagram: "Reinterpreting light together 💫 IKEA and Sabine Marcelis proudly present our reimagined, iconic VARMBLIXT donut and pendant lamps, now with a smart upgrade. Keeping the same recognisable sculptural forms, the updated VARMBLIXT lamps enhance a home’s atmosphere by allowing you to experience customisable lighting. These new versions are built on the Matter standard, ensuring compatibility with smart home systems, and feature a matt finish that allows the light to glow s