Payless: The Payless Experiment • Ads of the World™ | Part of The Clio Network
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Payless: The Payless Experiment • Ads of the World™ | Part of The Clio Network
Advertising agency DCX Growth Accelerator has created a campaign on behalf of budget shoe retailer Payless that aims to dramatically change perceptions of the brand. It documents how Payless created a fake luxury store named “Palessi,” filled it with Payless shoes that normally retail between $19.99 and $39.99 and managed to sell these ...
May 13, 2022
Payless Shoes
118K views · 906 reactions | Who wants a FREE Payless pair? Shop now in-store and enjoy our 2+1 offer! Offer is valid on all regular-priced footwear until May 1st. Hurry, shop now at Payless! *Buy two regular-priced footwear and get one regular-priced footwear for free. Free footwear must be of equal or lesser value of the lowest-priced footwear purchased. Per DTI-FTEB Permit No. 7381, Series of 2019 | Payless PH | Facebook
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118K views · 906 reactions | Who wants a FREE Payless pair? Shop now in-store and enjoy our 2+1 offer! Offer is valid on all regular-priced footwear until May 1st. Hurry, shop now at Payless! *Buy two regular-priced footwear and get one regular-priced footwear for free. Free footwear must be of equal or lesser value of the lowest-priced footwear purchased. Per DTI-FTEB Permit No. 7381, Series of 2019 | Payless PH | Facebook
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