French Intermarché ad goes viral for not using AI
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The Bright side: French Christmas ad starring vegetarian wolf goes viral
The Bright side: French Christmas ad starring vegetarian wolf goes vi…
3 months ago
YahooFRANCE 24
A Simple French Grocery Ad Just Outclassed Billion Dollar Brands 🤖 This year, Intermarché surprised the entire advertising world with a Christmas film that blends heart, storytelling, and AI powered creativity in a way major brands failed to deliver. The ad follows a lonely wolf who is tired of being seen as the villain and turns to cooking as a way to change how the world sees him. To bring this vision to life, the agency behind the film collaborated with two leading production studios. Divine
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A Simple French Grocery Ad Just Outclassed Billion Dollar Brands 🤖 …
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The Bright side: French Christmas ad starring vegetarian wolf goes viral
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FranceTV Publicité se singularise avec sa nouvelle campagne publicitaire - L'ADN
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ladn.eu
Intermarché just released its 2025 Christmas ad… and it isn’t a tear-jerker about humans this time. The French supermarket and agency Romance teamed up with Divine (live action) and WIZZ Illogic (animation) to create a hybrid fairy tale about a wolf who gives up being the villain and becomes a vegetarian cook to make friends. It mixes real actors with hand-painted 3D animation inspired by children’s storybooks. A story about prejudice, tolerance and the power of food to change how you’re seen. W
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