Imagine a gym that gave you half of your membership fees back just for showing up. The fantastic thing about running a fitness app is, I don’t have to imagine. I saw that 93% percent of people (beginner or advanced) who finish the Pump Club app foundation program were still training a year later, and I said, “How do I inspire people to stick with one program?” The answer was simple. I offer half of your money back when you finish your foundation program. Good business? Probably not. Good for you