Creative Thai Insurance Advertisement
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YouTubeDM Somnath (Business & Marketing)
The “Unsung Hero” campaign by Thai Life Insurance, crafted with Ogilvy & Mather Bangkok, planned a shift from fear-driven insurance pitches to empathetic storytelling under the “Believe in Good” theme. The campaign sold hope via everyday kindness to highlight life’s value, avoiding product details for emotional resonance. It shaped global trends, boosting awareness and awards while inspiring self-reflection. Marketing drew on “sadvertising”, Pixar-like arcs evoking melancholy then uplift fosteri
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