In 2018, Payless Shoe Source conducted a bold marketing experiment by unveiling “Palessi,” a fictional luxury shoe store in Santa Monica, California. The company transformed a former Armani store into a high-end boutique, stocking it with their regular budget-friendly shoes cleverly rebranded under the Palessi name. To enhance the illusion of exclusivity, Payless partnered with the advertising agency DCX Growth Accelerator to create an opulent ambiance, featuring gold mannequins and extravagant
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In 2018, Payless Shoe Source conducted a bold marketing experiment by unveiling “Palessi,” a fictional luxury shoe store in Santa Monica, California. The company transformed a
CEO Being CEO. . In 2018, Payless Shoe Source conducted a bold marketing experiment by unveiling “Palessi,” a fictional luxury shoe store in Santa Monica, California. The company transformed a former Armani store into a high-end boutique, stocking it with their regular budget-friendly shoes cleverly rebranded under the Palessi name. To ...
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Payless Shoe Haul
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All Kids' Shoes on sale! A great opportunity to save and find the cutest styles for your little one at #Payless. *Valid until October 1st. | Payless Trinidad & Tobago
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All stacked up and ready to go! 👀 For every member of the family, quality shoes without breaking the bank. Shop affordable styles now - because comfort shouldn't be a luxury for just some, but all! | Payless PH
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