🤣🤣 Tsuruya’s “Sticking Together, No Matter What” is a well-known Japanese roof tile commercial that gained international recognition. Released in 2016, the ad creatively portrays roof tiles as individuals enduring various hardships, such as bird droppings, fires, and storms. Despite these challenges, the tiles hold onto each other, symbolizing their strength and resilience in protecting the house beneath them. This unique storytelling approach highlights the durability and reliability of Tsuru
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🤣🤣 Tsuruya’s “Sticking Together, No Matter What” is a well-known Japa…
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legend on Instagram: "n 2016, Tsuruya Co., Ltd., Japan’s top clay roof tile manufacturer, teamed up with ADK Creative One to launch the unforgettable “Sticking Together, No Matter What” campaign. This surreal 90-second ad pushes the limits of creativity—showing people enduring bizarre, chaotic disasters while the Super Try 110 tiles stand strong. 🏠💥 🏆 Awards: Silver Lion at Cannes Lions 2017 🌪️ Theme: Disaster resistance, durability, emotional storytelling ⏳ Legacy: 130+ years of Tsuruya’s i
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legend on Instagram: "n 2016, Tsuruya Co., Ltd., Japan’s top cla…
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Adversestories | Decoding Marketing & Advertising on Instagram: "The "Sticking Together, No Matter What" ad for Tsuruya, a Japanese roof tile maker directed by Daisuke Shibata of Spoon Inc., with agency ADK Asatsu-DK handling creative strategy was planned focusing on anthropomorphizing roof tiles as a resilient family enduring disasters to highlight durability without overt sales pitches. Production used CGI and practical effects for chaotic scenes, blending humor with cultural nods to Japan's 1
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Elevique | Branding & Marketing | The Japanese really know how to turn anything into great storytelling This commercial by Tsuruya — yes, for roofing tiles — looks like a... | Instagram
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