Earlier this week, we announced #parasocial as the Cambridge Dictionary #WordOfTheYear2025. As social media and AI companions blur boundaries, the one-sided bond parasocial is having a moment. To understand why this concept resonates so strongly today, we spoke with Professor Simone Schnall, Professor of Experimental Social Psychology at the University of Cambridge. #CambridgeWOTY #LearnEnglish #CambridgeDictionary | Cambridge Dictionary