5 days ago · Find new ideas and classic advice for global leaders from the world's best business and management experts.

Jun 6, 2025 · In today’s dynamic business environment, decision-making in sales and marketing is shifting from reflective to reflexive, leveraging real-time data and AI to enable immediate, context-aware ...

Mar 5, 2025 · A conversation with INSEAD professor Christoph Senn on what to do if your CEO is either overly involved—or not involved enough—in deals.

Jul 23, 2024 · A study examined the habits of almost 5,000 sales professionals whose livelihoods depend on their ability to build and deliver persuasive presentations. The findings revealed 12 common mistakes ...

Mar 18, 2025 · A conversation with researchers Tim Gardner and Colin Wong on how salespeople game the system.

Feb 21, 2025 · Gen AI is a new and fast-moving technology. That leads to persistent misconceptions about what it can do—and what it needs to work successfully. Managers who buy into five key myths will be too ...

Mar 31, 2023 · Sales teams have typically not been early adopters of technology, but generative AI may be an exception to that. Sales work typically requires administrative work, routine interactions with ...

Feb 13, 2025 · In the face of decreasing access to buyers, sales organizations often increase the volume of their sales outreach, hoping that more times at bat will result in more hits. While this can produce ...

Mar 21, 2024 · Surprisingly, the EV market has stalled in recent years. Why? Because the market has reached a difficult point in the technology-adoption lifecycle. Specifically, automakers and policymakers alike ...

Mar 20, 2024 · Why did the Bud Light boycott affect the beer brand’s sales when many other boycotts have only marginal or short-term impact? An analysis of sales data confirms that Bud Light suffered a ...