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  1. About Us - Aberdeen Strategy & Research

    Aberdeen Strategy & Research, a division of Spiceworks Ziff Davis, with over three decades of experience in independent, credible market research, helps illuminate market realities and …

  2. Research - Aberdeen Strategy & Research

    Fueled by analyst expertise and data-driven insights that will hit home with your potential buyers, Aberdeen research content pieces convert at a higher rate and deliver key insights to in …

  3. The Rise of Mobile Technology in Business: 5 Ways It's Shaping the ...

    Mar 30, 2023 · Aberdeen’s research on smartphones and carriers reflects that reducing costs (22%), mobile device data security (21%), and increased competition (21%) are the top …

  4. Sales Analytics: The Path to Better, Faster Forecasting - Aberdeen ...

    Feb 4, 2016 · A new Aberdeen report shows how sales analytics create more accurate and actionable sales forecasts. The bane of many sales professionals’ routine is often the dreaded …

  5. Answering the ROI Question for Customer Experience Management

    Aug 19, 2014 · Omer Minkara is the Vice President, Principal Analyst at Aberdeen, researching Best-in-Class practices and emerging trends in the technologies and business processes used …

  6. 39 Essential Content Marketing Facts - aberdeen.com

    Sep 3, 2014 · Just in time for Content Marketing World 2014, I’ve pulled 39 of the most compelling findings from this library based on Aberdeen’s primary research. You can download every …

  7. Perfecting the Onboarding Funnel - Aberdeen Strategy & Research

    Sep 22, 2016 · The Aberdeen report, “ Welcome to the 21st Century, Onboarding! ” takes a deep dive into this idea, but here we provide the ideal timeline, content and features of the perfect …

  8. Customer Success Software - Aberdeen Strategy & Research

    Nov 9, 2018 · Aberdeen Marketspace is the first platform to provide market intelligence on over 200 B2B sectors. We do this by capturing and analyzing massive amounts of buyer behavioral …

  9. Research Insights - Aberdeen Strategy & Research

    View Aberdeen’s fact-based, unbiased research insights Search and download resources from our latest research, or log in below to view the full research library.

  10. Trigger Events: Making the Most of Real-Time Sales Intelligence

    Apr 15, 2014 · These are real-time changes in social, economic or business climates that can have an immediate impact on the marketing, selling and customer service interactions that …