Tesla CEO Elon Musk said in a post on X that the limited, invitation-only service that began June 22 will be open to all comers sometime in September.

Q2 2025 earnings call, CEO Elon Musk declared that Tesla is “by far the best in the world” at real-world artificial intelligence (AI), setting the company apart not only from its auto industry rivals but also from tech giants like Google (GOOG) (GOOGL) and its self-driving subsidiary,

The consumer displeasure is real, and Musk's political allegiances have pushed some buyers to new and different brands. There's evidence of the effect this is having on Tesla's once-spotless brand image, according to new data from S&P Global Mobility, which tracks sales data across the automotive industry.