Provides an overview of the key datapoints that advertisers need to know about Reddit, spanning investment, consumption and performance insights.

This paper explores how the quirks of human decision-making can be powerful tools for smarter pricing and greater persuasion.

WARC’s new sector report highlights the defining trends for telecoms marketing in 2025: the expansion of next-generation networks for digital inclusion, the strategic push for 5G monetisation, and ...

Emerging technologies, policy support, and strategic growth opportunities keep connectivity expansion a top priority for the telecoms industry. Telecoms operators are under pressure to turn ...

Highlights key trends across three different areas of programmatic advertising: the rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising.

Alphabet, Amazon and Meta are set to take a combined market share of 54.7% excluding China this year – equivalent to $524.4bn – rising to 56.2% in 2026, according to WARC’s Global Ad Forecast Q2 2025 ...

Google has pivoted hard into AI, which now forms a critical part of its experience, and when Google makes changes, the impact is felt across the web, from users to publishers to advertisers; as AI ...

Brand awareness might be seen as a “fuzzy” metric – it doesn’t help that it’s often used as a proxy for “top-of-funnel” goals, for example – but it can be a valuable goal in itself and a success ...

The growth of marketing experiments, the price measurement gap, and the rise of AI-powered creative testing are the three core themes of The Future of Measurement 2025, a report that explores the ...

Young people globally are not thriving as much as they used to, finds a major study examining the concept of “flourishing” across several factors, including happiness, financial security, health, ...

In a moment of uncertainty, we’re surfacing evidence from the WARC archive to understand what happens when brands ‘go dark’ and stop advertising: simply, long periods off air damage brand health and ...

Sixty percent of marketers believe influencer marketing will become more important in the future, while 54% say they will be increasing the budget they allocate to it, according to new WFA research.