Right now, the stakes feel higher than ever. Against a backdrop of historic rollbacks in women’s rights – most notably the overturning of Roe v. Wade in the U.S. – there’s a growing sense that the ...
It’s nothing new to hear people casually say that the rich are getting richer, but it might never have been more true – recent economic data shows that the top 10% of Americans by wealth now account ...
Brand is often seen as an optional element of strategy, but a strong brand not only grows sales but has impact on recruitment, drives greater shareholder returns, insures against PR disasters and ...
Understand what makes creative campaigns effective using best practices, benchmarks and unique frameworks. Harness the force of creativity in your work by staying on top of best practices, benchmark ...
Why is this work relevant for Creative Effectiveness? At a difficult moment for the brand, when both consumers and B2B partners were at risk of switching to cheaper alternatives, the Heinz Ketchup ...
Why is this work relevant for Creative Strategy? Heineken's 150th anniversary campaign challenged how anniversaries are supposed to be celebrated. Because, you know, nobody really cares about them. So ...
The world’s best companies and campaigns for creativity, according to the WARC Creative 100. The top 10 campaigns include five campaigns focused on sport: Orange promoted WoMen’s Football, Coors Light ...
Shot on iPhone” Lunar New Year campaign film tells a personal story of a young girl’s journey teased by classmates as ...
Orange, France's leading telecommunications provider, gained strong attribution in the media after creating a CSR brief to tackle the prejudices against women's football.
Looks at how ingredient strategies should pivot to overcome growing global population, nutrition gaps and conventional agribusiness models relying on a few widely produced crops. While health and ...
Apple aimed to foster empathy and connection through its heartfelt holiday campaign, "Fuzzy Feelings," released globally just before Thanksgiving. See more ...
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