Siddharth Gupta of Britannia, shares how the brand is keeping its legacy brands fresh through cultural storytelling, tech ...

Ashutosh Valani of RENÉE Cosmetics breaks down how authenticity, community, and entertainment have become the new currency ...

We spoke to agency professionals about the innovations they observed during Diwali 2025, ones that worked and whether AI ...

Instamart’s InstaUllulympics during Durga Puja made participants compete with 'ullu-ullu-ullu-ullu' cheers to unlock festive ...

In a market defined by tradition, the incense brand is leveraging a 75-year legacy to navigate the complexities of quick ...

There is a palpable anticipation that sweeps through the country in the weeks leading up to Diwali, a shared, almost collective holding of breath. Every school kid counts down the days to the holidays ...

Regionally, Tier II cities led the growth with a 28% YoY rise in orders, while Tier I cities and metros grew 24%, and Tier ...

Ekta Dutta shares how BIBA navigates India’s dense festive calendar through regional storytelling, influencer collaborations, ...

Third-party verification allows marketers to confirm that their campaigns align with Meta’s brand safety standards and to ...

After publishing an update to one profile, users can choose additional profiles to share the same post, without having to ...

In this article, Amarpreet Singh, Fractional CMO and Brand Strategist, unpacks how India’s festive season stress-tests brands ...