We spoke to agency professionals about the innovations they observed during Diwali 2025, ones that worked and whether AI ...

Siddharth Gupta of Britannia, shares how the brand is keeping its legacy brands fresh through cultural storytelling, tech ...

Ashutosh Valani of RENÉE Cosmetics breaks down how authenticity, community, and entertainment have become the new currency ...

In a market defined by tradition, the incense brand is leveraging a 75-year legacy to navigate the complexities of quick ...

Instamart’s InstaUllulympics during Durga Puja made participants compete with 'ullu-ullu-ullu-ullu' cheers to unlock festive ...

As brands rolled out their Diwali campaigns this year, family, gifting, and nostalgia dominated the storytelling. This raises ...

While the North celebrates Diwali at night, South India welcomes Deepavali at dawn. This early-morning ritual is reshaping ...

We look at how North India’s Diwali, rooted in the spirit of homecoming, finds its reflection in today’s ads, blending ...

Regionally, Tier II cities led the growth with a 28% YoY rise in orders, while Tier I cities and metros grew 24%, and Tier ...

Users can now interact with Meta AI using the actor's voice via the Meta AI app and Ray-Ban Meta glasses, soon on Gen 2 ...

Each year, brands flood screens with storytelling, and we list the top 50 Diwali campaigns capturing the festival’s essence ...

Zoher Kapuswala discusses how Ferrero India is aligning its festive strategy with evolving consumer behaviour, leveraging ...