Is commemorating a company’s history still relevant in a world that prioritizes innovation and the future? Yes. Webster ...

Rather than turning to AI or digital tech, the agency went deep into Caribbean culture to study social behaviours and family ...

The former White House press secretary joins the podcast to talk about messaging for issues like airline safety and problems at Newark Airport, as well as the biggest marketing and communications news ...

The organization’s bi-annual study found that average billing rates increased by 7% in 2025.

Father’s Day is coming up on June 15 and brands are celebrating dads with campaigns centered around hair loss, bacon, cats, ...

This year’s NBA prospects are creating a brand for themselves years before stepping onto the professional court, says NYU graduate student Katie Timms. The 2025 NBA draft is quickly approaching, but ...

McDonald’s penned a 356-word post “as the person behind” its X account to announce the Snack Wrap’s July 10 comeback. McDonald’s didn’t use a funny quip or sneaky stunt to announce the long-awaited ...

While Gen Z hates inauthenticity, it despises inconsistency. Slapping a rainbow on a brand logo during June one year and ...

Current economic uncertainty makes a strong comms-IR relationship more crucial than ever. At this recent Notified-hosted roundtable, industry leaders gathered to dissect the barriers, opportunities ...

Employees said this week they could no longer send messages with words such as “Palestine” and “Gaza,” but that messages with the word “Israel” were not restricted. REDMOND, WA: Microsoft chief ...

Is it just common courtesy, or does such a move frame a story as a favor? With brand perception concerns pushing advertisers away from X, YouTube, Netflix and TikTok are among the ad platforms most ...