At times it can feel like proving ROI stretches beyond metrics to a question of professional credibility. Marketers have the ...

In the first of our new Influencers Explored series, we explore the “long journey” to professionalisation and how creators ...

PG Tips is taking a long-term approach to win in the tea category, starting by bringing back its brand mascot, Monkey.

The research digs into the categories where consumers are most loyal, with grocery coming out on top. Around four in five (82 ...

Just as great pizza chefs focus on the quality of their cheese and tomatoes, the marketing funnel can be more useful if it’s ...

Brands are largely not currently recorded as assets on the balance sheet of businesses, meaning marketing spend gets expensed ...

According to Marketing Week’s 2025 Career & Salary Survey, less than half of marketers today hold a formal marketing degree ...

Virtual worlds could soon become a key part of any marketing channel mix. Brands need to start thinking about how they can ...

The chicken fast-food brand, which arrived on UK shores in 2021, was the fastest-growing fast-food brand in the UK in the 12 ...

Having once been a “titan” of Twitter, KFC had to rethink its social strategy and embrace co-creation to reach Gen Z ...

Accepting that not every innovation will succeed and learning to ‘celebrate the kills’ is key to creating a culture where ...

From battles for flexibility to demands to perform under physical and emotional pressure, are businesses really supporting ...