Which professional sports teams globally are the most successful on social media platforms? To find out, The Grueling Truth looked at the follower counts and engagement rates (ERs) for major sports ...

AI computing giant NVIDIA underwent the biggest jump in brand value over the past year among major US brands, according to recent research from Brand Finance. The annual ranking of the 500 most ...

Which traits and creative approaches do popular TikToks have in common? To find out, SEMRush analyzed 300 trending videos on the social platform for 19 characteristics such as primary emotion, topic, ...

Automakers have the most engaged audiences on social media of any B2C industry, according to a recent report from TrackMaven. The report was based on data from content posted by 213 leading B2C brands ...

The words "engagement" and "hypertargeting" are on everyone's lips, but what happens when you combine the two? Gaming giant Bethesda Softworks found out when it ran a diverse campaign on Wikia that ...

Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.

Advertising & Promotions - Although most radio stations get the bulk of their revenue from on-air advertisements, that's typically not their only income stream.

Digital transformation relies on a data-driven strategy to improve decision-making, optimize operations, and enhance customer ...

What would you ask your best customer if you could sit down to have a coffee with her? If your aim is to improve the relationship, your best bet would be to talk about her experience with your company ...

One of the best ways to beat your rivals is to look at what they're doing and improve on it. It's not always easy to figure out what your competitors are up to, though. Where do you begin your search?

What key changes are Gen Z and Millennial B2B marketers noticing in buyer behavior? To find out, Anteriad and Ascend2 surveyed marketing decision-makers around the world who work for B2B organizations ...

Paid search spend on Bing grew at a far faster rate than on Google in the first quarter of 2014, allowing Bing to creep up slightly on overall spend share, according to a recent report from The Search ...