AI-driven SPO is reshaping programmatic efficiency, allowing advertisers to eliminate waste, improve transparency, and ...

NumberEight, a leader in ID-less data solutions, is excited to announce a new strategic partnership with IION, a prominent ...

In today’s Digest news: Paramount’s Linear Revenue Dips as Streaming Sales Soar; One Billion Monthly Users Consuming Podcasts ...

“Dynamic, immersive content tied to social stories is the future of native advertising,” Tanya says when talking about ...

Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation, has become the first curation ...

Displayce is the pioneering European platform dedicated to optimising the purchase, impact, and quality of advertising ...

Barb to start reporting YouTube viewing on TV screens; DoubleVerify acquires Rockerbox; and Schibsted Media acquires T4 and ...

Hearst UK has announced a strategic partnership with Brand Metrics, a global leader in brand lift measurement technology. The ...

In today’s ExchangeWire Digest: Netflix expands EMEA programmatic offering; Donald Trump considers tariffs to counter digital ...

A busy week in TV this week, 100 years (plus one month) since John Logie Baird first televised ventriloquist dummies to ...

The programmatic campaign resulted in a 17% increase of traffic to Mazda dealerships in Mexico City. DOOH has rapidly emerged ...

Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier; OpenAI Surpasses 400 Million Weekly ...