Facing an uncertain economic climate and wobbly customer sentiment, marketers are collectively tightening their belts and ...

More than half (55%) of consumers are tired of hearing about AI, according to Twilio’s 2025 State of Customer Engagement ...

At a media event announcing the launch of new ad tools, DoorDash chief marketer Kofi Amoo-Gottfried shared his thoughts on ...

In a media ecosystem defined by velocity, variability and vast amounts of noise, one thing has become increasingly clear: ...

Spanish airline Iberia wanted more control over its campaign planning and creative optimization. To accomplish that goal, it ...

Among the CMOs recently surveyed by Boston Consulting Group, 79% are confident that the technology will improve their ...

Courting both children and adults, Crayola recently launched “The Most Colorful Reunion Ever” campaign, centered around the release of a limited-edition eight-crayon pack of previously retired colors.

According to Gartner’s 2025 CMO Spend Survey, marketing budgets as share of company revenue remain flat, and 39% of plan to reduce labor costs and cut agency allocations.

As one of the top running brands in the U.S. since the 1970s, Brooks knows its way around a performance running shoe. Some 50 ...

At first glance, the main takeaway from Gartner’s 2025 CMO Spend Survey seems discouraging: Marketing budgets average 7.7% of companies’ total revenue, flat compared to last year and down from 9.5% ...

Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more influencers this year, according to a new report from Sprout Social. The data is ...

Editor’s Note: Google launched “AI Mode,” a chatbot-style interface embedded into its apps, at its annual developers conference this week. The new feature stands to alter the search landscape even ...