A $400 million investment with Google has sent another signal about WPP’s commitment to quickly embed AI more deeply across the holding company as part of Cindy Rose’s plan to make up ground lost to ...

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless ...

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and ...

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value ...

From nostalgia-driven gifting to neighbourly kindness, this year’s Diwali campaigns lean on emotion, empathy, and small ...

Xiaomi India is bringing a dose of nostalgia this Diwali with a film that reimagines the chaos and drama of early 2010s ...

Clicks, conversions, and attention are no longer a given for any brand. They must be earned. And the price of entry is ...

Family Stays highlights comprehensive care as the organization aims to double the number of families served by 2030.

Industry analysts have suggested both Publicis Groupe and Havas could be potential acquirers of Dentsu’s international ...