The 2026 World Cup promises record-breaking crowds — and historic ticket costs — but sponsors are leveraging digital creators and exclusive activations to get consumers closer to the action.

The Adobe AI & Digital Trends 2026 report also says India is most comfortable with AI agent interactions, Singapore is more cautious, while ANZ leads at identifying high-value use cases. by Staff ...

The senior vice-president of services and health will be honoured for shaping the future of entertainment through ground-breaking storytelling and innovation.

Omnicom and Stagwell have questioned the future independence of the data collaboration platfo ...

Day 3 of Goafest 2026 opened with an increasingly familiar question confronting the advertising industry: if brands are ...

Goafest 2026 closed with a familiar industry ritual: tallying metals, debating creative momentum and identifying which ...

Jaguar Land Rover confirmed WPP has officially been selected as its global partner for creative, media, production, customer ...

The second evening of the 2026 Abby Awards at Goafest turned into a study in specialist agency dominance, with Leo India ...

Birla Opus uses humour, rural aspiration and peeling walls in Papdi village to position Style Power Bright as a monsoon-ready exterior paint solution. To continue enjoying this content, please sign in ...

What started out as a way to “chat with your data” is now becoming something much bigger. by Me ...

WPP Media's EssenceMediacom won the 'Agency of the Year' at the Media Abbys announced on day one at Goafest 2026. The agency ...

Initially, the car retailer was reviewing only its creative and marketing account, but late last year, it wa ...