More than 80% of advertisers in India are already using at least one AI-driven Google Search Ads product, according to Roma ...

Under the terms of the partnership, the duo will explore ways to license and merchandise the animation production of Tom ...

The tech and marketing player will collaborate with Adobe to service its brand clients in South India from the new base.

In a move to combat the escalating issue of toxic masculinity, Ochre Spirits launched its new campaign #PourOutTheToxic. It ...

Ahead of her keynote at Campaign360, the former Amazon UX designer turned climate activist unpacks her journey from internal ...

Our weekly roundup of the latest appointments and account wins news from HiveMinds, SoCheers, Schbang, and many more.

The holding company is predicting net revenue growth of 8% this year.

As brands navigate the evolving influencer partnership landscape, Quantum Consumer Solutions' associate urges them to ...

Articles written by Yagini Jain ...

The retailer flips its global strategy in India, launching online-first to tap into digital-savvy shoppers and decode evolving consumer preferences.

In an age where information flows faster than verification, consumer scepticism has become more than a passing trend—it denotes a fundamental shift in how audiences interact with brands. While the ...

Shemaroo Entertainment has taken a decisive step into the blockchain era by partnering with PWR Chain, a Layer 0 blockchain infrastructure that promises high-speed transactions with minimal energy ...