LLM optimization is evolving from intuition to measurement. Here’s how to track visibility, align with SEO, and prepare for ...

Google has expanded the What’s happening feature within Google Business Profiles to restaurants and bars in the United Kingdom, Canada, Australia, and New Zealand. It is now available for ...

High CTRs don’t always mean success. Focusing on qualified clicks and impression-based metrics can lead to stronger ROI and ...

Businesses aren’t waiting for AI to take over search – 85.7% are investing in AI SEO, and 61.2% plan to spend more on SEO, ...

OpenAI's new AI browser ChatGPT Atlas can mimic human clicks, potentially inflating ad costs and distorting website analytics ...

AI-driven search has enabled large-scale manipulation. Here’s how it happens, what Google’s doing, and why best practices ...

Google’s &num=100 change removed automated crawler noise, giving SEOs a truer picture of real search visibility.

Protect your Black Friday revenue: spot and prevent coupon fraud, monitor brand bidding and secure your affiliate traffic ...

OpenAI announced the launch of its first web browser, which they named ChatGPT Atlas. Atlas is currently available on Mac ...

Google Ads is testing auto-set “New Customer Values,” sparking confusion and transparency concerns among advertisers.

Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.