Lipsticks are great, but they can wear off quickly during the day. A great lip stain can last longer and look fresher as the day progresses. Here are our top choices for women over 50. We’ve all heard ...

Our list includes a selection of great gifts for everyone on your list including gifts for men, women, kids, neighbors, ...

Muscle mass keeps you strong. But VO₂ max keeps you alive. It is the ultimate measure of your heart’s performance and your body’s ability to thrive. As women over 50, we often hear about the ...

Hot flashes, dry skin, brain fog, and hair changes... with menopause, the list never seems to end! What can you do? Consider Pycnogenol - a natural solution for better hair.

The Online Magazine for women in their PRiME: Life, Fashion, Shopping, Health, Career & so much more! For and by women 50+ Prime Women is a participant in the Amazon Services LLC Associates Program, ...

Cleaning makeup brushes is not something we should do just in the spring. When it comes to makeup, this is a year-round necessity. Okay-I admit to having one or two obsessions. (Well, maybe a few more ...

During the cold months, it's hard to keep our skin moisturized. Finding a foundation that does double duty - coverage and moisturizing - can make a difference. During the colder months, the air gets ...

Struggling with sleep after 50? Discover why restful sleep is essential for women’s health, how to spot signs of sleep apnea, and tips to improve your sleep naturally. Sleep: It’s the elixir of youth, ...

Let's look at three expert methods to apply foundation, including our favorite moisturizers, foundations, and application tools to get beautiful, flawless skin. “What is the best way to apply ...