Glanbia’s sports nutrition brand Optimum Nutrition is at the centre of a new deal with the Irish Rugby Football Union (IRFU) which allows it become the official performance nutrition sponsor for an ...

Aoife Hudson is managing partner at Talon out of home (OOH) specialist She is responsible for the agency’s strategic direction and ensuring Talon’s service evolves in response to changing market ...

Brand USA has officially launched ‘America the Beautiful’, a global tourism marketing campaign aimed at encouraging international travellers to explore the United States. The campaign comes as the US ...

The Effie Awards Ireland 2025 hosted by the Institute of Advertising Practitioners in Ireland (IAPI) at an industry lunch in the Dublin Royal Convention Centre, brought together marketers and agencies ...