Brands are getting increasingly creative with ways to win – and keep – customer loyalty. With more competition than ever and ...

A 5-week training programme covering the fundamentals of AI that every marketer needs to understand now in order to futureproof their career.

“HBO’s clever and simple approach is an excellent example of the increased relevance of messaging made possible by leveraging zero-party data, and the impact that can have on engagement and results.” ...

GenAI has been ‘the’ focus in marketing and CX for the last few years. But even as technologies evolved and models improved, there seemed increasingly to be a disconnect – a gap – between ...

Recently, we looked at the debate around whether ‘SEO’ needs a rebrand to reflect the increasing emphasis on AI-generated answers that is shifting how users approach search and, as a result, how ...

The introduction of generative AI summaries and answers to search, as well as the popularisation of tools like ChatGPT, has rapidly accelerated a shift towards searchers receiving a single, definitive ...