Brands are getting increasingly creative with ways to win – and keep – customer loyalty. With more competition than ever and ...

This Digital Shift explores if GenAI is delivering on its promised productivity, avoiding ‘workslop’ and the latest agentic ...

At Ecommerce Expo 2025, Chief Brand Officer Prema Chablani explained how Snag has grown an engaged community who return to ...

Customer service was one of the earliest functions to yield tangible applications for generative AI. From summarising cases behind the scenes and assisting agents on the fly to directly interfacing ...

Retailers “want to be easy to work with”, says Michaela Weber, interim General Manager, EMEA at BigCommerce; but the catch-22 is that reducing friction on the road to purchase can lead to a higher ...

Predicting the future is a notoriously difficult task. None of us happen to have a perfect crystal ball. If I did, I’d probably be spending my lottery winnings about now. But there are some approaches ...

Sustainable fashion brand Organic Basics partnered with Nest to execute a highly effective full-funnel performance strategy on paid social targeting US Gen Z consumers.

As retail media continues to grow, we ask some industry figures about the challenges ahead for retailers, brand marketers and execs. Retail media over the last couple of years has generated a lot of ...

Over the last year, Tesco has been innovating with its customer emails, driving upticks in clickthrough rate by incorporating a range of personalised content and promotions. The approach has seen ...

Non-fungible tokens (NFTs) are best known as digital collectibles that could be exchanged on online trading platforms for sometimes eye-watering amounts of money during the heights of NFT enthusiasm ...

We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of ...

“B2B marketing can often be dry, with a specific focus on logical arguments. We selected Avanade’s campaign as our case study of the month as a great example of the power that emotion and storytelling ...