Campaign Middle East is on the ground at Cannes Lions 2025 with exclusive interviews and insights from industry leaders.

Stewart Smith, Managing Director - MEA, Sojern discusses why the UAE's travel boom calls for a curation-first marketing ...

Flowwow's Irina Tatarinova writes on how brands that invest in FOMO marketing the right way, guarantee success.

The GenAI Platform will allow retailers to list and promote their products directly within AI-powered chat interfaces.

If the future of marketing is more human, more connected – then we’re not just moving forward. We’re levelling up, writes Fadi Nakhle.

Partners' Mohammed Alsamrraie writes on how a consolidated marketing strategy can power dropshipping businesses in the region ...

The campaign features Aespa's Ning Ning in her first collaboration with Maybelline to promote its Sky High Mascara.