Rediffusion’s Red Lab has released its much-anticipated annual pop culture report, “Vibes: The Ultimate Gen-Z Rundown 2024,” ...

Commissioned by ISF and conducted by IPSOS, the study states how regulations may deprive MSMEs of digital tools necessary for ...

As a part of the collaboration, facilitated by MOMS and TIML, Fevicol has renamed the station to “Fevicol Marol Naka” ...

A new communication campaign to be unveiled soon, with support across TV, print, digital, outdoor and BTL platforms, ...

Conversely, brands with heavy ad investments struggled to achieve significant recall. Vimal (3,016 GRPs) recorded just 2.4% ...

The outreach event, hosted by the Ministry of Information and Broadcasting, will take place at Sushma Swaraj Bhawan in New ...

The event held discussions on latest trends, technologies, and strategies shaping marketing campaigns across industries ...

Explaining the above with an example, Jain said, “Last year, we partnered with JioCinema to host short IPL clips on ShareChat ...

Through this partnership, a selection of films from Indie Rights’ catalog will be available on Cape May Studios’ upcoming ...

The ad also features Arbaaz Khan, Jackie Shroff, and cricketers Rohit Sharma, Hardik Pandya, KL Rahul, Jasprit Bumrah, ...

Sharma will lead Ather’s marketing strategy, focusing on brand positioning, customer engagement, and long-term growth ...

Calling it “retail media 2.0,” Singh, Country Head, India at Criteo, claims to witness the adoption of brand building on ...