In this episode of Agency Alchemy, we sit down with Nick Valenti, CEO and co-founder of Mādin, to discuss how his full-service agency is reshaping how brands show up in the world—from product launches ...

Ben Putley, CEO and Co-Founder of Alkimi, shares how his team is tackling programmatic advertising’s biggest flaws, high fees and low transparency with a blockchain-powered ad exchange. We explore why ...

In a world awash in data, it’s easy to assume that marketers have everything they need to make smart decisions. From clickstreams and customer journeys to CRM records and transaction logs, data flows ...

We still call it social media, but the way people use these platforms today has nothing to do with being social. What began as a space for connection and conversation has evolved into something far ...

AI is transforming our world. Self-driving cars, accurate medical diagnoses and many other previously inconceivable things are now very possible. And provided you train your systems on enough data, ...

Two generations are stepping up and reshaping workplace culture as we know it. The new dynamic duo—Millennials and Gen Zers—are unabashedly turning the tables on outdated work practices, pushing for ...

You’re going to see a lot of contextual ad systems launch in the next 12 months. Anyone with an engineer and access to an LLM can churn something out in 2 weeks that, on the surface, looks like ...

The latest IPA Bellwether Report offers a cautiously optimistic snapshot of the marketing landscape, with total budgets expanding at their fastest pace in a year. But while the headline figures may ...