University of Colorado Boulder is introducing a new Master's and portfolio program that promises to better train junior employees because agencies and marketers are falling short.

OpenAI and other LLM companies must slow down, respect content creators and work with industry stakeholders if they want to build sustainable advertising businesses.

WPP and Publicis Groupe are also competing in the Tylenol marketer’s pitch.

Every week, Ad Age spotlights the most important job moves across advertising, marketing, media and tech. From agency shakeups to brand-side appointments, here are the leadership changes shaping ...

WPP and Publicis Groupe are also competing in the Tylenol marketer’s pitch.

WPP and Publicis Groupe are also competing in the Tylenol marketer’s pitch.

WPP and Publicis Groupe are also competing in the Tylenol marketer’s pitch.

Why automation is a foundational advantage for brands looking to optimize for both efficiency and effectiveness.

Brands must navigate the rising third-party delivery app marketplace while fending off threats such as weight loss drugs and ...

The Media Rating Council is developing comprehensive AI standards to address six key use cases in media measurement, with a focus on governance, bias, explainability and accountability.

FDA scrutiny of pharma advertising is intensifying, with additional potential enforcement yet to come. On Ad Age Insider, ...

The THC beverage brand is testing AI’s ability to create short content for attention on social media.