Adopt will become a part of Publicis Connected Media as part of the acquisition.

The Walmart sibling is repositioning its retail media offering as a “retail experience network.” ...

Jonas, Dude with Sign, Lil Cherry and Paul Olima star in a spot where creators trade online attention for something better.

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the ...

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Consumers will remember and reward brands that stay visible, invest in core strength and lead with authentic values.

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.

One key to Roundel’s success is its omnichannel execution—reaching consumers not only on Target’s owned platforms but also ...

BuzzFeed will use Shopsense AI technology to add shoppable carousels to its articles.

This week's top 5 covers a pet-adoption leave policy and The New Yorker's kaleidoscope of covers for its 100th anniversary.

Ad Age Editors Roundtable will focus on the shifting creator economy landscape.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month. Mischief and ...