In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of ...

After more than a decade, Tennessee announced it was returning to adidas as part of a 10-year contract. Through the agreement ...

Tennessee’s return to Adidas isn’t just a logo change — the potential $100 million deal includes NIL perks that could put the ...

Tennessee's new partnership with apparel brand adidas includes more than uniforms and shoe wear for Volunteers' athletics, it ...

Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

Tennessee athletics will switch from Nike to Adidas in 2026 with plans to make the Vols the brand's flagship college program ...

Univ. of Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier in a blockbuster ...

The Blue Raiders are creating a new blueprint for cutting costs. The post How Middle Tennessee State Added $668,000 to Its ...

In the spring, Tennessee and five-star recruit Tristen Keys were mulling deals with Adidas. Now they could join forces under the Adidas umbrella.

At a gathering of personnel directors, recruiting coordinators, general managers, scouts and analysts, two issues received more attention than any others.

In the world of modern college football, the only thing that seems to matter to Division I programs is how much money they can raise for NIL funding. It's ...

Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched Nike for a new deal.