NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals this school year, apparently an NCAA record. And that doesn’t count the $5.1 ...

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

Along with the money spent on players, Texas Tech this spring unveiled a $240 million complex at Jones AT&T Stadium.

Texas Tech is investing a lot of money into its athletes, and has brought in a lot of football players from the transfer ...

Five-star OT Felix Ojo is now the highest-rated Texas Tech football recruit in decades after committing to the Red Raiders on ...

Texas Tech superstar pitcher NiJaree Canady was the first $1 million softball player. She's also the second. Canady has signed another seven-figure NIL contract with the Matador Club, the Red ...

Behren Morton has been at Texas Tech since 2021, practically a lifetime for quarterbacks these days. A lot has happened in Lubbock since he arrived as a ...

OKLAHOMA CITY (AP) — NiJaree Canady has achieved almost everything since transferring to Texas Tech from Stanford and signing an NIL deal worth just over $1 million. She has led the Red Raiders ...

Topeka native and Texas Tech star softball pitcher NiJa Canady represents the university as the female Big 12 Athlete of the Year nominee.