In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for ...

Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed ...

When Netflix was finally ready to bring back its massive international hit TV series Squid Game for Season 2 after a ...

By offering points, levels and rewards, brands increase engagement, loyalty and sales while collecting valuable user data ...

Here’s what makes a great marketing stunt—and how to turn a moment into momentum. Duolingo has perfected the art of ...

Early on, Olipop spread its budget across 10 smaller influencers instead of one high-profile deal. They asked for engagement ...

In 2025, businesses are continually refining their approaches to sales, marketing, and operations to keep up with the ...

The Marketing Mix, also called 4Ps, is a fundamental marketing concept that shows businesses the main elements they need for marketing their products and services effectively. Marketing Mix consists ...

KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes.

Artificial Intelligence (AI) is no longer a distant promise; it’s here, reshaping industries and challenging conventional ...

Legacy Motor Club has appointed Dean Kessel as Chief Marketing Officer. Kessel brings over 25 years of senior executive ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...