Versantr has been selected as the new name for the parent company of media assets slated to be spun off from Comcast and NBCU ...

The spinoff will house Comcast's cable TV assets like USA, MSNBC, CNBC and E!, as well as some digital brands like Fandango.

According an audio announcement from brand marketers Lisa Fleming and Mike DeRienzo, thousands of names were considered, but only 43 passed “preliminary knockout.” Of that, 25 were cleared ...

Comcast’s SpinCo, which will include cable networks USA, MSNBC, CNBC and E!, will be renamed Versant to emphasize corporate ...

"It speaks to our adaptability and embraces the opportunity to shape a new, modern media company," CEO Mark Lazarus told ...

NBCUniversal and Versant have struck a two year deal that will allow NBCU to sell advertising inventory housed at its sibling ...

Seth Meyers scored the rare advertiser groan-and-laugh during NBCUniversal's upfront presentation on Monday. The joke came ...

Versant will be led by CEO Mark Lazarus, CFO and COO Anand Kini, and chairman David Novak, with sernior executives largely plucked from the ranks of NBCUniversal. Lazarus announced the name in a ...

Mark Marshall will oversee Versant's sales strategy and revenue, while Tom Winiarski will lead ad sales and monetization ...

The new parent company of a large chunk of Comcast’s cable output has settled on a new name as MSNBC and other channels are being spun off.

according to Chief Executive Officer Mark Lazarus, who spoke in an interview. Get top local stories delivered to you every morning with NBC DFW's News Headlines newsletter. Versant, which had been ...