The PGA Tour was the ultimate 'ham sandwich business' — even a ham sandwich could run it — until LIV started offering outrageous guaranteed contracts.

Brian Rolapp Named PGA Tour CEO originally appeared on Athlon Sports. White smoke lofted in the air on Tuesday as the worst-kept secret in professional golf became a fact when Brian Rolapp was announced as the CEO of PGA Tour Enterprises.

Golf’s leadership change continues with a new PGA Tour boss, Brian Rolapp, who came to the sport from the NFL.

Jay Monahan is leaving the PGA Tour next year after a decade that ends with a sport fractured by the Saudi riches of LIV Golf. He turns it over to top NFL executive Brian Rolapp in a new role as CEO that Rolapp sees as rife with commercial growth.

The PGA Tour has appointed Brian Rolapp as its new CEO - with Jay Monahan set to depart before the end of 2026 - and the incoming chief will have a host of hurdles to conquer