News

Beauty World will bring eight brands to the retailer’s stores and website this summer as it looks to add newness to its ...
Korean actress Kim Hee-sun's effortless styling and natural beauty routine has young Indians buzzing about her age-defying ...
Once a niche indulgence for skincare loyalists and K-drama enthusiasts, Korean beauty, or K-beauty as it’s widely known, is ...
K-Beauty World, a retail platform dedicated to Korean beauty product brands, has made its nationwide debut in Ulta Beauty ...
Korean skincare isn't just a trend-it's a worldwide beauty revolution, and Indian youth are at the heart of the action. From ...
A renewed threat of tariffs is looming over the category at a time when K-beauty brands are looking to further their presence ...
By now, we know the importance of daily sun protection. However, finding a formula that’s cosmetically elegant and agrees ...
There has been an alarming rise in people opting to self-inject 'Korean Botox' at home as a way to cut the cost of the ...
As someone whose hair is a bit high maintenance (high porosity, oily scalp, dry ends, breakage, and split ends here and there), the best Korean hair products are a game-changer. It takes a special ...
Innotox is a beauty treatment that is currently gaining a lot of popularity especially in South Korea Here’s everything you ...
Fermentation not only makes some of the best foods (pickles! kimchi!) but it's also effective in skincare. Galactomyces and ...