Europe pivot. Temu and Shein have boosted their ad spending in Europe, particularly in the U.K. and France, according to a report from Reuters, reflecting their shift away from the U.S.

In late May 2025, the Consumer Protection Cooperation (CPC) Network and the European Commission (EC) concluded a joint ...

As Shein and Temu focus on Europe, the European Union (EU) and the United Kingdom (UK) are already taking steps to prepare for a potential influx of low-cost imports.

Temu and Shein’s business shift from the U.S. to Europe could be at risk as the e-commerce companies encounter familiar regulatory scrutiny.

Europe pivot. Temu and Shein have boosted their ad spending in Europe, particularly in the U.K. and France, according to a report from Reuters, reflecting their shift away from the U.S.

Temu and Shein’s business shift from the U.S. to Europe could be at risk as the e-commerce companies encounter familiar regulatory scrutiny.