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Temu and Shein’s business shift from the U.S. to Europe could be at risk as the e-commerce companies encounter familiar regulatory scrutiny.
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Shein and Temu shift focus to Europe amid Trump's tariffs - MSN
As Shein and Temu focus on Europe, the European Union (EU) and the United Kingdom (UK) are already taking steps to prepare for a potential influx of low-cost imports.
Europe pivot. Temu and Shein have boosted their ad spending in Europe, particularly in the U.K. and France, according to a report from Reuters, reflecting their shift away from the U.S.
Temu and Shein’s business shift from the U.S. to Europe could be at risk as the e-commerce companies encounter familiar regulatory scrutiny.
Europe pivot. Temu and Shein have boosted their ad spending in Europe, particularly in the U.K. and France, according to a report from Reuters, reflecting their shift away from the U.S.
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