The Starbucks CEO detailed his “Back to Starbucks” plan to 14,000 cheering leaders of the coffee shop giant in Las Vegas this ...

Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

What do this year’s rankings say about the state of the restaurant industry — and how brands can keep guests satisfied in a ...

The influential former chief says doubters of the coffee chain’s comeback plan will be proven wrong.

Brian Niccol vowed to further align the company's menu with the administration's health goals, RFK Jr. said in an online post ...

These six terms are popping up more often in industry conversations, providing a glimpse at the next wave of trends.

Major food and agricultural groups are publicly positioning themselves as fans of the “Make America Healthy Again” movement, ...

Starbucks founder Howard Schultz endorsed CEO Brian Niccol’s “Back to Starbucks” strategy, introduced in September 2024.

Starbucks (NASDAQ:SBUX) is reportedly considering a full sale of its China operations, according to sources cited by Caixin ...

Former Starbucks CEO Howard Schultz made a surprise appearance at the company’s Leadership Experience in Las Vegas.

Analysts said CEO Brian Niccol's turnaround plan holds promise because Niccol has successfully led prior strategic initiatives.

Now, they’ve hired former Chipotle CEO Brian Niccol to turn the tide by investing in the company’s moneymakers – its cafes. Photo: Alexandra Larkin Speaking before a stadium of more than ...