As traditional breakfast cereals face declining sales and shifting consumer habits, Ferrero’s acquisition of WK Kellogg ...

ANN DURBIN Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a ...

Cereals are a popular breakfast food in the United States that most people (if not everyone) has had at least once, whether ...

Nutella spread maker Ferrero, armed with experience in health-regulated European markets and a track record of revamping ...

Post later replaced it with Smurf Magic Berries (adding marshmallows), but both disappeared by the early ’90s. With the ...

Italy's Ferrero has continued its U.S. spending spree with its proposed acquisition of famous cereal maker WK Kellogg amid ...

An Italian candy company is looking to buy the breakfast cereal maker WK Kellogg in a business deal that would cost roughly ...

What’s “Froot Loops” in Italian?The European confectionary company Ferrero has agreed to buy WK Kellogg Co., the manufacturer ...

Italian food giant the Ferrero Group, with its North American headquarters in Parsippany, will buy WK Kellogg and its "iconic ...

U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news Italian confectioner Ferrero Group plans to purchase WK Kellogg, maker ...

US sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with ...