Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors)

Most confusingly, the Shadow Projects aren't available right away despite you being able to view them in the menus. It'll take you a good few hours before you're ready to even begin to progress chipping away at them.