No one can say that Apple has taken a light touch in promoting, "F1: The Movie," but the film is being distributed ...

Apple’s F1 movie, starring Brad Pitt, marks a bold new chapter in its Hollywood strategy after years of stalled momentum.

Amid its push to promote "F1: The Movie," Apple is considering starting its own theatrical distribution unit, the Wall Street ...

Apple sends users push notifications and puts ads inside the Wallet app to promote its new racing movie. Here's how to ...

Apple has launched an unprecedented marketing campaign for its "F1" film starring Brad Pitt. There's even meat in Brazil.

The Formula One racing pic starring Brad Pitt is a seminal moment for Apple's theatrical ambitions after several misses, ...

As the Brad Pitt and Damson Idris-led movie hopes to rev up at the box office, it also hopes to get the stamp of approval ...

F1 has been partnered with ESPN in the U.S. for the past seven years, signing its most recent deal in 2022, valued at about ...

It’s a huge week for Formula One, but the action isn’t on the starting grid. “F1: The Movie” aims for glory in the highly ...

Six years after getting into entertainment, Apple lags behind its peers in streaming subscribers and mainstream appeal, ...