Apple has moved to revamp its European Union app store policies as it seeks to fend off escalating fines under the 27-nation bloc's digital competition regulations.

Apple has reworked the terms and conditions for developers that use its highly lucrative App Store in the European Union in a bid to avoid racking up more fines under the EU’s digital antitrust law.

Apple has adjusted its app store policies in the EU to avoid increasing fines under the union's digital competition rules. The move follows penalties for restricting app makers from directing users to alternative deals.