The first four-day-long Prime Day sale, is expected to generate as much spending as two Black Fridays, Adobe reports today, with AI tools and influencers driving growth.

A record $23.8 billion in sales is expected to be spent by consumers for Amazon Prime Days, Adobe said in a forecast released on July 7. That's a 28.4% increase year over year and $9.6 billion more than the comparable period last year. Last year, shoppers spent $14.2 billion during the two-day Amazon Prime event, according to Adobe.

Amazon's Prime Day event is underway, and Adobe Analytics estimates that across all online retailers, $24 billion will be spent between now and Friday. For local Amazon fulfillment center workers, it's all hands on deck at a dizzying pace.