Apple CEO Tim Cook held an hourlong all-hands meeting in which he told employees that the company needs to win in AI: "Apple ...

Apple is reportedly planning a new strategy to compete in the AI search space, marking a significant shift from its previous ...

Apple has struggled to complete with the likes of OpenAI, Google, and Microsoft in AI, but Tim Cook is convinced the battle's ...

Thanks to AI, and Apple is increasingly finding itself trailing, rather than leading. But it has a plan to change that, and ...

According to the latest edition of Mark Gurman’s Power On newsletter, Apple has a new plan up its sleeve to rival the competition in the AI search space. This is a major pivot from Apple’s previous ...

Despite tariff concerns, Apple reported a better-than-anticipated quarter, with third-quarter results exceeding estimates.

Apple CEO Tim Cook has held a company-wide meeting to discuss plans for how it will compete in the AI space after a ...

Apple's iOS 26 brings the most dramatic iPhone update in over ten years, and these standout features prove it was worth the ...

Apple CEO Tim Cook has reportedly conducted a long meeting in which he told workers that the Cupertino-based tech giant needs ...

Trump’s trade war targeting foreign-made products such as the iPhone and Apple’s stumbling start in the pivotal transition to ...

Anthropic's CEO Dario Amodei claimed that Meta's attempts to recruit staff have failed and criticised Mark Zuckerberg's approach to AI talent acquisition.